What is Google Forms, and why look for an alternative?
Google Forms
Google's free form and survey builder, part of Google Workspace and available to anyone with a Google account.
Google Forms is the default free form tool for a reason: it costs nothing with a Google account, it handles multiple question types, logic and quizzes, it draws charts of your answers in real time, and it sends the raw data to Google Sheets in one click. For an internal poll or a sign-up sheet it is hard to beat. People go looking for something else when the form has to do more than that.
- It looks like a Google Form. You can change colours, images and fonts, and that is the extent of the theming. For a form your customers see, that often is not enough.
- File uploads need a Google sign-in. To answer a file upload question, respondents have to sign in to a Google Account, which puts off anyone outside your organisation.
- Analysis is charts plus a spreadsheet. You get automatic real-time charts and a Sheets export. If you want AI summaries, drop-off analytics or partial submissions, several tools below build them in.
- It is a form you send, not a widget. If you want a feedback widget on your own website or survey prompts inside your product, you need a tool designed for that.
How we picked these Google Forms alternatives
Google Forms is free, so every tool here had to justify itself against free. We looked at how generous each free plan is (forms, responses, seats), what it does better or differently (design control, payments, AI, website widgets, in-product surveys), and what you pay once you outgrow the free tier. All prices are USD and were checked on each vendor's own site in September 2026. Several tools on this list are launched and reviewed by makers on Uneed. Inclusion is editorial. Fast Surveys, ranked first, is a Uneed partner.
Top Google Forms Alternatives
Here are the 11 best alternatives to Google Forms in 2026. For more survey tools launched by indie makers, see our best survey products ranking.
1. Fast Surveys
An AI survey tool for collecting feedback fast: generate a complete survey from a prompt, share it by link, QR code or 6-digit join code, embed feedback widgets on your website, and let AI summarise the responses.
Fast Surveys focuses on what a small team needs from feedback: an AI that drafts the survey and summarises the answers, and widgets that collect feedback right on your own site instead of on a separate form page.
Pros
- AI creates a complete survey in seconds, and AI summarises the answers
- Website feedback widgets: mood scale, thumbs, 1 to 5 rating, NPS
- Custom colour schemes and your own images
- Unlimited team members and unlimited surveys, even on the free plan
Cons
- Smaller brand and ecosystem than Google
- Free plan capped at 50 responses per survey, with limited question types
- Pro is $29/mo on monthly billing (annual billing saves 35%)
Small teams that want AI-built surveys and on-site feedback widgetsFree: 50 responses/surveyPro: $29/mo
2. Tally
A document-style form builder: type your questions like a doc, add logic, calculations, signatures, file uploads and payments, and connect results to Google Sheets, Notion, Airtable or Zapier.
The most direct upgrade from Google Forms: still free, still unlimited, but the forms look like your brand rather than Google's, and payments are built into the free plan.
Pros
- Unlimited forms and submissions for free (fair use)
- Payments, signatures and file uploads on the free plan
- Sends responses to Google Sheets, Notion and Airtable
- Password protection and 45+ languages
Cons
- Removing Tally branding requires Pro ($29/mo, or $290/yr)
- Custom domains and team collaboration are Pro features
- File uploads are limited to 10MB until you upgrade
A free, better-looking Google FormsFree: unlimited responsesPro: $29/mo
3. Youform
A conversational, one-question-at-a-time form builder positioned as a free Typeform alternative, with unlimited forms and responses on the free plan.
If Google Forms feels like a long questionnaire, Youform turns the same questions into a one-at-a-time flow that feels shorter to respondents, and it stays free no matter how many answers you collect.
Pros
- Unlimited forms and responses for free
- Conditional logic and calculations on the free plan
- Calendly, Cal.com and SavvyCal booking inside the form
- Google Sheets, Slack, Zapier and webhook integrations
Cons
- Free plan is a single user account
- Removing branding, Stripe payments and custom domains need Pro ($29/mo)
- File uploads limited to 10MB on the free plan
Conversational forms for freeFree: unlimited responsesPro: $29/mo ($20 yearly)
4. Fillout
A form builder with a very capable free plan: unlimited forms and seats, multi-page forms, payments, scheduling, PDF generation, workflows and conditional logic.
The pick when your form has to do something after it is submitted: take a payment, book a meeting, generate a PDF or trigger a workflow. Most of that is free.
Pros
- Unlimited forms and unlimited seats for free
- Payments, scheduling and PDF generation on the free plan
- 1,000 responses a month before you pay
- Answer piping, calculations and resumable forms
Cons
- Branding removal starts at Pro ($40/mo)
- Custom domain, form analytics and partial submissions are Business-only ($75/mo)
- Free plan caps responses where Tally and Youform do not
Forms that take payments or bookingsFree: 1,000 responses/moStarter: $15/mo
5. Typeform
The tool that popularised conversational, one-question-at-a-time forms and surveys, with plans for marketing, lead generation and hiring.
The most polished respondent experience on this page, and the one to choose if the form is part of your brand. Just know that you are paying by the response once you leave the free plan.
Pros
- Polished, conversational respondent experience
- Unlimited typeforms and questions
- Dedicated Talent and Growth plans on top of the core tiers
- Annual billing cuts Basic to $28/mo
Cons
- Free plan has a limited number of responses per month
- Basic is $39/mo on monthly billing for 100 responses a month and 1 seat
- Costs climb quickly with volume ($79/mo for 1,000 responses)
Brand-facing conversational formsFree: limited responsesBasic: $39/mo
6. Makeform AI
An AI form builder you talk to: describe the survey, quiz or poll in a chat and it builds the form, with logic, calculations and integrations included for free.
Closest to "just tell it what you need". Instead of adding every question yourself, you describe the form in a sentence and Makeform drafts it, and the free plan has no response cap.
Pros
- Build forms by chatting with AI
- Unlimited forms and submissions for free
- Conditional logic, calculations and webhooks on the free plan
- Google Sheets, Notion, Slack, Zapier and Make integrations
Cons
- Removing Makeform branding requires Pro ($19/mo)
- Premium AI models and custom domains are Pro features
- Smaller brand than Tally or Typeform
Building forms from a promptFree: unlimited submissionsPro: $19/mo
7. Jotform
A long-established online form platform covering surveys, order forms, registrations and approvals, with a big template library and tiered plans by forms, submissions and storage.
The heavy-duty option when Google Forms is being stretched into order forms, registrations and approval flows. The free plan is tight, so expect to pay once it matters.
Pros
- Handles orders, registrations, applications and approvals
- Clear tiers by forms, submissions, views and storage
- Annual billing brings Bronze down to $34/mo
- Enterprise plan for multi-user teams
Cons
- Free Starter plan: 5 forms and 100 submissions a month
- Bronze is $39/mo on monthly billing for 1,000 submissions
- More than most people need for a simple survey
Complex business formsFree: 100 submissions/moBronze: $39/mo
8. MakeForms
A form builder for sensitive data: Typeform-style or standard multi-page forms, one-click OTP verification of email and phone fields, a data region per workspace, plus e-signatures, PDF generation and booking pages in the same account.
For the forms Google Forms should not handle: patient intake, client onboarding or anything that ends with a signature. MakeForms lists HIPAA (with a BAA on request), stores each workspace in the region you pick, and never caps submissions. It is paid only, so it is not a swap for a free poll.
Pros
- Unlimited submissions and form views on every plan
- One-click OTP verification of email and phone fields
- Data region per workspace: EU, US, Canada, Singapore, India or Australia
- E-signatures, PDF generation and booking pages next to the forms
Cons
- No free plan, only a free trial
- Launch is $79/mo ($65/mo yearly) for 3 seats and 30 forms
- E-signatures and scheduling are still in Beta, with no Zoom yet
Health and compliance formsFree trial onlyLaunch: $79/mo
9. Microsoft Forms
Microsoft's surveys, quizzes and polls tool, with real-time results, built-in analytics, branching and export to Excel. Available with a Microsoft account and in Microsoft 365 for business and education.
Not a step up in design, but the natural swap if your organisation lives in Microsoft 365 rather than Google Workspace: same job, with Excel instead of Sheets.
Pros
- Available with a free Microsoft account (Outlook.com, Hotmail, Live)
- Surveys, quizzes and polls with real-time results
- Built-in analytics and export to Excel
- Branching to show relevant questions
Cons
- Similar scope to Google Forms, so it will not fix its limits
- Makes most sense inside a Microsoft 365 organisation
Teams on Microsoft 365Free with a Microsoft accountIncluded in Microsoft 365
10. Formbricks
An open source survey platform for link surveys and in-product surveys, with conditional logic, full API access and a self-hosting option.
For product teams who outgrew sending a Google Form link: Formbricks shows the survey inside your app, to the right users, and you can host it yourself.
Pros
- Open source, with self-hosting available
- Link surveys and in-product surveys on the free plan
- All question types and conditional logic free
- Pro includes unlimited team seats
Cons
- Free cloud plan: 250 responses a month and 1 workspace
- No team collaboration on the free plan
- Pro jumps to $74/mo
In-product surveys, open sourceFree: 250 responses/moPro: $74/mo
11. SurveyJS
A set of JavaScript libraries for building your own self-hosted form and survey platform: a free MIT-licensed form renderer, plus a white-label survey creator, dashboard and PDF generator.
For developers who want Google Forms-style building inside their own product, with every response stored on their own servers.
Pros
- Self-hosted: your data stays in your infrastructure
- Form Library is free under the MIT license
- White-label drag-and-drop Survey Creator for your users
- Licenses bought per developer, with a 90-day money-back guarantee
Cons
- Needs developers to integrate
- Survey Creator, Dashboard and PDF Generator need a paid developer license
- Basic license is $589 per developer, $239 to renew yearly
Developers embedding forms in their appFree: MIT Form LibraryFrom $589/developer
Google Forms Alternatives: Pricing Comparison (2026)
Free plan limits and the entry-level paid plan of each tool, USD, verified September 2026. Google Forms is included as the baseline.
| Tool | Free plan | Entry paid plan | What paying unlocks |
|---|
| Google Forms | Free with a Google account | Included in Google Workspace | Workspace features |
| Fast Surveys | 50 responses per survey, unlimited surveys and team members | $29/mo (Pro) | Unlimited responses, all question types, advanced AI, no "powered by" link |
| Tally | Unlimited forms and submissions (fair use) | $29/mo or $290/yr (Pro) | No branding, custom domains, team collaboration, partial submissions |
| Youform | Unlimited forms and responses, 1 user | $29/mo, $20/mo yearly (Pro) | No branding, Stripe payments, custom domains, up to 3 team members |
| Fillout | Unlimited forms, 1,000 responses/mo | $15/mo (Starter) | 2,000 responses/mo, all question types, custom themes |
| Typeform | Limited responses per month | $39/mo, $28/mo yearly (Basic) | 100 responses/mo, 1 seat |
| Makeform AI | Unlimited forms and submissions | $19/mo (Pro) | No branding, custom domains, unlimited team members, premium AI models |
| Jotform | 5 forms, 100 submissions/mo | $39/mo, $34/mo yearly (Bronze) | 25 forms, 1,000 submissions/mo |
| MakeForms | No free plan (free trial) | $79/mo, $65/mo yearly (Launch) | 3 seats, 30 forms, unlimited submissions, 500 agreements/mo |
| Microsoft Forms | Free with a Microsoft account | Included in Microsoft 365 | Microsoft 365 features |
| Formbricks | 250 responses/mo, 1 workspace | $74/mo (Pro) | 2,000 responses/mo, unlimited seats, integrations |
| SurveyJS | MIT Form Library (self-hosted) | $589 once per developer (Basic) | Survey Creator, Dashboard, PDF Generator |
Microsoft Forms, like Google Forms, comes with an account rather than a plan of its own. SurveyJS is self-hosted, so there is no response limit to buy: you pay once per developer for its commercial components.
Feature Comparison
| Tool | Standout feature | Best for |
|---|
| Fast Surveys | AI surveys + website feedback widgets | Small teams that want AI-built surveys and on-site feedback widgets |
| Tally | Unlimited free submissions | A free, better-looking Google Forms |
| Youform | Typeform style, no response cap | Conversational forms for free |
| Fillout | Most features on a free plan | Forms that take payments or bookings |
| Typeform | Best respondent experience | Brand-facing conversational forms |
| Makeform AI | Chat-based form building | Building forms from a prompt |
| Jotform | Broadest form use cases | Complex business forms |
| MakeForms | HIPAA-ready, data region per workspace | Health and compliance forms |
| Microsoft Forms | Excel instead of Sheets | Teams on Microsoft 365 |
| Formbricks | Open source, in-product surveys | In-product surveys, open source |
| SurveyJS | Self-hosted, white-label | Developers embedding forms in their app |
Which Google Forms alternative should you pick?
- You want feedback from your customers, fast: Fast Surveys writes the survey with AI, summarises the answers for you, and adds feedback widgets (emoji mood scale, thumbs, 1 to 5 rating or NPS) to your own website.
- You want the same price as Google Forms (free), but nicer:Tally for document-style forms and Youform for one-question-at-a-time forms. Both have unlimited free responses.
- You need payments, scheduling or PDFs: Fillout includes payments, scheduling and PDF generation on its free plan (1,000 responses a month).
- You would rather describe the form than build it:Makeform AI builds forms from a chat, and Fast Surveys drafts a whole survey from a prompt.
- You measure customer loyalty: collect scores with Fast Surveys' NPS widget, then check the maths with our free NPS calculator.
- You collect health or other sensitive data: MakeForms lists HIPAA (with a BAA on request), lets you pick a data region per workspace and adds e-signatures and booking pages. It is paid only. Jotform is the other heavy-duty option for order forms, registrations and approvals; if its submission caps are the problem, see our Jotform alternatives.
- Your company runs on Microsoft 365: Microsoft Forms is the direct equivalent, with results exported to Excel.
- You want surveys inside your app, or full control of the data:Formbricks (open source, in-product surveys) or SurveyJS (self-hosted libraries).
- You are weighing Typeform: it has the most polished respondent experience, but paid plans are capped by responses. See our Typeform alternatives if price is the issue.
How to move off Google Forms
Moving is easier than it sounds, because your data is already in a format every tool understands:
- Export your responses to Google Sheets. Send each form's raw data to a sheet so your historical answers stay with you after you stop using the form.
- Rebuild the form. Copy the questions across, or paste them into an AI builder (Fast Surveys, Makeform AI) and let it draft the form.
- Recreate logic and validation. Rebuild any "go to section based on answer" rules as conditional logic in the new tool.
- Reconnect your data. Most tools on this page can still send responses to Google Sheets (Tally, Youform, Fillout and Makeform AI all list it), so your existing reports keep working.
- Replace the links. Swap the old form links in emails, websites and QR codes, and submit a test response through each one.
Our verdict: the best Google Forms alternative
For small teams collecting customer feedback, Fast Surveys is our pick: it adds AI-built surveys, AI summaries and feedback widgets on your own website, and every plan includes unlimited team members. If you simply want a better-looking free form, Tally is the safest switch, with Youform close behind for conversational forms. Fillout is the one to beat when forms have to take payments or book meetings. Google Forms remains perfectly fine for internal polls where nobody cares how it looks.
Frequently Asked Questions
What is the best free alternative to Google Forms?
Tally is the closest free upgrade: unlimited forms and submissions (within fair use), with payments, signatures, file uploads and conditional logic on the free plan. Youform and Makeform AI are also free with no response cap, and Fillout's free plan covers 1,000 responses a month with payments and scheduling included.
Is Google Forms really free?
Yes. Google Forms is free with a Google account and is also included in Google Workspace. The limits people run into are about design and features rather than price: theming is limited to colours, images and fonts, and respondents must sign in to a Google Account to answer file upload questions.
What is a better-looking alternative to Google Forms?
Typeform and Youform both show one question at a time in a conversational layout, which looks far less like a standard questionnaire. Tally keeps a clean document style and lets you remove its branding and use your own domain on Pro. Fast Surveys lets you apply custom colour schemes and your own images.
Is there a Google Forms alternative with AI?
Yes. Fast Surveys generates a complete survey from a short prompt and summarises the responses with AI. Makeform AI builds forms, quizzes and polls through a chat interface, with premium AI models on its Pro plan.
Can I collect payments with a Google Forms alternative?
Yes. Tally and Fillout both include payment collection on their free plans. Youform adds Stripe payments on its Pro plan ($29/mo, or $20/mo billed yearly).
Which Google Forms alternative works best for customer feedback on my website?
Fast Surveys offers embeddable feedback widgets (emoji mood scale, thumbs up/down, 1 to 5 rating and NPS) that sit on your own website, plus link and QR code sharing. For surveys inside a web app, Formbricks runs in-product surveys and is open source.
Can I keep using Google Sheets if I switch?
Usually, yes. Tally, Youform, Fillout and Makeform AI all list Google Sheets among their integrations, so responses can keep flowing into the spreadsheets your team already uses.
Is there a HIPAA-compliant alternative to Google Forms?
MakeForms marks all of its plans as HIPAA compliant and offers a Business Associate Agreement on request, and each workspace stores its data in the region you choose (EU, US, Canada, Singapore, India or Australia). It also adds one-click OTP verification of email and phone fields, e-signatures and booking pages. There is no free plan: Launch costs $79/mo, or $65/mo billed yearly, with unlimited submissions.
What is the Microsoft equivalent of Google Forms?
Microsoft Forms. It creates surveys, quizzes and polls, shows results in real time, and exports responses to Excel. It is available with a Microsoft account (Outlook.com, Hotmail or Live) and in Microsoft 365 for business and education.