Makers list their products for acquisition on Uneed for free: no listing fee, no commission, and buyers contact them directly.
Free SaaS Valuation Calculator
1. Describe your business
Use your numbers from the last few months. Nothing is sent to our servers.
2. Your estimated valuation
Your estimate will appear here
Enter your monthly or annual revenue to get a low, mid and high price range.
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Frequently asked questions
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- How is the valuation calculated?
- Your revenue is annualised (MRR times 12), and your margin turns it into annual profit. The calculator applies the typical revenue multiple and profit multiple of your business type, adjusts them with a factor built from your growth, churn, age and size (capped between 0.5x and 1.6x), then blends the two into a low, mid and high price. Every base multiple and factor is listed on this page.
- What multiple do micro-SaaS businesses sell for?
- Small SaaS businesses typically change hands at 2x to 4x ARR, which is roughly 25x to 50x monthly profit for a business with a healthy margin. Fast growth, low churn and a few years of history push towards the top of the range; a young, flat or churning product sits below it.
- Should I use a revenue multiple or a profit multiple?
- Both, which is what this calculator does. Buyers of a fast-growing SaaS reason on revenue, because they are paying for where it is going. Buyers of a mature business, a content site or a newsletter reason on profit, because that is the cash they will actually receive. A listing usually quotes the one that flatters it, so compute both before you negotiate.
- What is TTM revenue?
- TTM stands for trailing twelve months: the revenue of the last 12 full months added up. It is the number buyers ask for first, because it smooths out seasonality and one-off spikes. If your revenue is stable, TTM revenue is close to your ARR; if you are growing fast, ARR (this month times 12) will be higher than TTM.
- How does churn affect the valuation?
- Strongly. Monthly churn under 2% adds about 10% to the estimate, churn between 5% and 8% removes 15%, and churn above 8% removes 30%. A business losing 8% of its customers a month has to replace its whole customer base every year just to stay flat, and buyers price that risk in.
- How does growth affect the valuation?
- Growth is the strongest lever in the calculator. Growing 5% to 10% a month adds 15% to the estimate and above 10% adds 30%; a flat business loses 10% and a shrinking one loses 30%. For a SaaS, growth above 5% a month also shifts the blend towards the revenue multiple, which is usually the more generous one.
- Can I value a startup with no revenue?
- No. This calculator prices businesses on what they earn, and without revenue there is nothing to multiply. A pre-revenue startup is valued differently, on the team, the market and comparable funding rounds, which is what a startup valuation calculator for fundraising does. On an acquisition marketplace, a project with no revenue sells for the value of its assets: the code, the domain, the audience.
- How accurate is the estimate?
- It is a range, not an appraisal. The multiples are typical of small online businesses sold on acquisition marketplaces, and the factors cover the four things buyers look at first. What it cannot see is the quality of the code, the concentration of your traffic or customers, how dependent the business is on you, and the buyer sitting in front of you. Use it to set a sensible asking price, then expect the offer to land somewhere in the range.
- Where can I sell my SaaS for free?
- Uneed lets makers list a product for acquisition for free: no listing fee, no commission, and buyers message you directly. It suits micro projects and small SaaS, and it comes without escrow or vetting, so you run the deal yourself. For larger businesses or a managed process, our Flippa alternatives guide compares Acquire.com, Empire Flippers, Little Exits and more.
- Is this SaaS valuation calculator free and private?
- Yes, completely free with no signup. The calculation runs in your browser: the revenue, margin, growth and churn you enter are never sent to our servers.
How to value a SaaS business
Small online businesses are priced on a multiple of what they earn. Two multiples show up in almost every deal: a revenue multiple (a multiple of annual recurring revenue, ARR) and a profit multiple (a multiple of annual profit, or of seller's discretionary earnings once the owner's salary is added back). Buyers quote whichever one makes the business look best, so this calculator computes both and blends them.
The estimate works in four steps:
- Annualise your numbers. MRR is multiplied by 12 to get ARR, and ARR times your margin gives annual profit.
- Apply the base multiples of your business type. A SaaS at $24,000 of ARR and 2x to 4x ARR is worth $48,000 to $96,000 on revenue; the same business at $18,000 of profit and 2.5x to 4.5x is worth $45,000 to $81,000 on profit.
- Adjust for growth, churn, age and size. Each one moves the multiple up or down a little, and the combined factor is capped between 0.5x and 1.6x so one extreme input cannot break the estimate.
- Blend revenue and profit. A fast-growing SaaS is valued mostly on revenue, a mature one mostly on profit, and a content site almost entirely on profit.
The result is a low, mid and high price. Read the midpoint as "a reasonable asking price" and the two ends as "where the conversation starts and stops". Deals above the high end exist, but they involve a strategic buyer or a very clean business.
Typical valuation multiples by business type
These are the base multiples the calculator uses, before any adjustment. They are typical ranges seen on acquisition marketplaces for small online businesses (roughly $1,000 to $1,000,000 of ARR), not an appraisal and not a promise. Last reviewed September 2026.
| Business type | Multiple of ARR (low / mid / high) | Multiple of annual profit | Blend (revenue / profit) | Default margin |
|---|---|---|---|---|
| SaaS | 2.0x / 3.0x / 4.0x | 2.5x / 3.5x / 4.5x | 40% / 60% | 70% |
| Marketplace | 1.5x / 2.5x / 3.5x | 2.5x / 3.5x / 4.5x | 50% / 50% | 50% |
| Newsletter | 1.5x / 2.3x / 3.0x | 2.0x / 3.0x / 4.0x | 40% / 60% | 80% |
| Mobile app | 1.5x / 2.5x / 3.5x | 2.0x / 3.0x / 4.0x | 40% / 60% | 60% |
| Content site | 1.5x / 2.3x / 3.0x | 2.0x / 2.8x / 3.5x | 20% / 80% | 80% |
Multiples of annual profit translate to about 25x to 50x monthly profit, which is how many marketplace listings quote their price. A SaaS growing 5% a month or more is blended 60% revenue / 40% profit instead.
What moves a valuation up or down
The base multiple is the starting point. Four things buyers look at first shift it, and the calculator turns each one into a factor:
- Growth. A business growing 5% to 10% a month gets a 1.15x factor, above 10% gets 1.3x, flat growth 0.9x and a shrinking business 0.7x. Growth is the strongest lever because a buyer pays for next year's revenue, not last year's.
- Churn. Under 2% monthly churn earns 1.1x, 2% to 5% is neutral, 5% to 8% costs 0.85x and above 8% costs 0.7x. High churn means the buyer has to replace the customer base every year just to stand still.
- Age. A track record is worth money. Under 6 months old is 0.75x, 6 to 12 months 0.9x, 1 to 2 years neutral, and anything older 1.05x.
- Size. Bigger businesses trade at higher multiples because more buyers can afford them and the numbers are more stable: under $10,000 of ARR is 0.85x, $100,000 to $1M is 1.1x, above $1M is 1.2x.
Outside the calculator, the things that move a real offer are the ones a spreadsheet cannot see: how dependent the business is on you, how clean the code and the books are, whether traffic comes from one channel, and whether the customers are on annual or monthly plans.
Startup valuation calculator vs SaaS valuation calculator
A startup valuation calculator estimates what investors would pay for a share of a company that may have no revenue yet: it works from the round size, comparable rounds, the team and the market, and it produces a pre-money valuation for a fundraise. A SaaS valuation calculator, like this one, estimates what a buyer would pay to own the whole business outright, and it only works from actual revenue and profit.
The two numbers can be very different for the same company. A pre-revenue startup can raise at a $5,000,000 valuation and be worth close to nothing on an acquisition marketplace, because there is no cash flow to buy. If you are raising money, use a startup calculator. If you are thinking about selling, this is the right one.
How to prepare your business for sale
Most of the gap between the low and the high end of the range comes down to preparation:
- Get 12 clean months of numbers. Buyers ask for trailing twelve months (TTM) revenue and profit, month by month, with a link to the payment processor to verify them.
- Reduce churn before you list. Every point of monthly churn you win back shows up in the multiple. Annual plans help twice: lower churn and cash in the bank at closing.
- Make yourself replaceable. Document the deployment, the support answers and the marketing channels. A business that runs without its founder is worth more than one that does not.
- Separate the business. Its own domain, its own accounts, its own bank account or payment processor, and no shared infrastructure with your other projects.
- Write down why you are selling. Buyers ask, and a plain answer (new job, new project, no time) removes the suspicion that something is wrong.
Where to sell a small SaaS
You can list a product for acquisition on Uneed's for-sale board for free: no listing fee, no commission, and buyers message you directly. It works best for micro projects and small SaaS, and it does not include escrow or vetting, so you handle the deal yourself. Beyond Uneed:
- Acquire.com (formerly MicroAcquire) is the largest startup-focused marketplace, with a big buyer pool and a review process for listings.
- Flippa is the broadest marketplace, from domains and content sites to SaaS, with auction and classified formats.
- Little Exits (formerly Tiny Acquisitions) focuses on very small projects, the kind that sell for a few thousand dollars.
We compare these and more, with what each one charges and who it suits, in our guide to the best Flippa alternatives. Whichever you pick, the asking price you list at should come from the numbers above, not from what you hope the project is worth.
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