Launch Guide

Launching your product on Uneed is an exciting opportunity to get visibility, feedback, and your first users. Here's our complete guide to help you make the most of your launch day.

What You Can Win

Uneed features 4 leaderboards: Daily, Weekly, Monthly, and Yearly. Reaching the podium (top 3) on any of these earns you a badge displayed on your product page. But beyond the badge, each podium offers unique benefits:

Product of the Day

Reaching the daily podium gives you maximum visibility on launch day. Your product will be prominently displayed on the homepage, attracting more clicks, votes, and potential users. It's your moment to shine!

Product of the Week & Month

The weekly and monthly podiums offer sustained visibility over time. Your product stays in the spotlight longer, and the top 3 products are featured in our newsletter sent to 11,500+ subscribers. This means continued exposure long after your launch day.

Product of the Year

This is the ultimate achievement on Uneed. Reaching the yearly podium means your product will receive traffic throughout the entire year. It's the grail that keeps on giving - consistent visibility that compounds over time.

The best part? Uneed uses rolling leaderboards, so votes count at any time. Even after your launch day, you can climb the rankings by continuing to engage with the community and encouraging your users to vote.

Before Launch Day

Build anticipation with a pre-launch page

Before your official launch, share your pre-launch page to collect emails from interested users. They'll be notified when your product goes live, giving you an instant boost of traffic and votes on launch day.

Tips:

• Share your pre-launch page on social media
• Add a link to your pre-launch page in your email signature
• Reach out to relevant communities where your target users hang out

Prepare your communication materials

Don't wait until launch day to create your visuals and posts. Prepare in advance:

• Eye-catching images for social media (Twitter/X, LinkedIn, etc.)
• A compelling launch announcement post
• Short video or GIF showing your product in action
• Email draft to notify your existing users and newsletter subscribers

Choose the right launch day

Timing matters! Consider these factors:

• Avoid weekends and holidays - Activity is generally lower
• Tuesday to Thursday works best for most products
• Check if there are any major events that might overshadow your launch

Optimize Your Product Page

Perfect your logo, title, and description

Your product listing is the first thing people see. Make it count!

• Logo: Use a clear, recognizable logo that stands out at small sizes
• Title: Keep it short and memorable - it should instantly convey what your product does
• Description: Explain your product simply and clearly. Focus on the problem you solve and the benefits, not just features

Display a "Launching Soon" badge

Add a "Launching Soon on Uneed" badge to your website! You can get it from your product page. This builds anticipation and shows visitors that something exciting is coming.

Create a deal for Uneed users

Offering an exclusive discount for Uneed users is a great way to:

• Attract more clicks to your product page
• Get a special "Deal" badge displayed next to your product in rankings
• Convert visitors into paying customers

Go to your product page to create a deal with a coupon code or special offer.

Launch Day

Turn it into an event

The platform is just a starting point - what really matters is your ability to turn your launch into an event. People love supporting makers during their launch, and if you create excitement:

• Your impressions on social media will increase
• Your click-through rates will be higher
• More people will engage with your product

Be present and active

On launch day:

• Be available to respond quickly to comments and questions
• Thank every supporter who votes or comments on your product
• Share updates throughout the day on social media
• Engage with other products launching the same day - the community appreciates makers who support each other

Share your story

People connect with stories, not just products. Share:

• Why you built this product
• The challenges you faced along the way
• What makes your journey unique

Authenticity resonates with the community and makes people more likely to support you.

Cross-promote everywhere

Don't rely only on Uneed traffic. Share your launch on:

• Twitter/X with relevant hashtags
• LinkedIn (especially for B2B products)
• Reddit (find relevant subreddits, but follow their rules!)
• IndieHackers
• Your own email list
• Discord/Slack communities you're part of

After Launch Day

Ask for reviews

Encourage your users to leave testimonials on your Uneed product page:

• Reviews give you stars that appear next to your product in rankings
• You can display these testimonials on your own website
• Positive feedback builds social proof for future visitors

Keep the momentum going

Your launch doesn't end after day one! Uneed uses rolling leaderboards, meaning votes count at any time:

• Keep engaging with your community
• Continue sharing updates about your product
• Encourage satisfied users to vote for you

Analyze and learn

After your launch:

• Track where your traffic came from
• Note what worked well and what didn't
• Use these insights for future launches or marketing campaigns

Quick Checklist

1 week before:

• Share your pre-launch page to collect emails
• Prepare social media visuals and posts
• Write your launch announcement email

The day before:

• Perfect your logo, title, and description
• Set up a deal for Uneed users
• Add the "Launching Soon" badge to your website

Launch day:

• Post on all your social channels
• Send the launch email to your list
• Be available to engage with comments
• Thank supporters throughout the day

After launch:

• Ask users to leave reviews
• Continue promoting your product
• Analyze your results

Have questions or need help with your launch? Don't hesitate to reach out at [email protected] - we're here to help you succeed!