Most email platforms are built on Amazon SES or similar infrastructure, then charge you 100x what it actually costs to send. Your bill climbs as your list grows, shared IP pools hurt your deliverability, and one policy change can freeze your entire operation. You're renting infrastructure you could own for pennies.
Mailtani flips that model. Instead of paying a middleman, you bring your own API key from Amazon SES, Resend, or Mailtrap — and pay the provider directly. That's roughly €0.10 per 1,000 emails. Mailtani is the platform. You own the costs.
What it solves:
- Unpredictable pricing — Your Mailchimp bill at 2,000 contacts can already top €100/month. With Mailtani, you pay once for lifetime access and only pay your provider for actual sends. No subscriber tiers, no monthly payments.
- Shared IP reputation damage — On big ESPs, you're sharing sending infrastructure with thousands of other senders. With Mailtani, your sender reputation is entirely yours from day one, with full DKIM and DMARC control.
- Vendor lock-in — Provider changes terms, your campaigns break. Mailtani supports multiple providers and keeps your data portable so you're never held hostage.
- Deliverability blind spots — Inbox warmup gradually ramps your sending volume so new domains don't get flagged as spam. Rotation across multiple sending addresses further protects deliverability at scale.
- Scattered replies — Mailtani syncs your inbox via IMAP so every reply lands in one unified view. Track who responded to which campaign and follow up without leaving the app.
What you get:
A full email marketing stack — broadcast campaigns, cold email sequences with smart delays, visual flow automations, signup forms, segmentation, real-time analytics, and a REST API — all powered by your own email provider. Setup takes under an hour: connect your API key, verify your domain, import your contacts, and send.
The deal:
One-time payment. Lifetime access. No subscription, no per-subscriber pricing, no surprise overages. At 25k subscribers, a typical ESP charges ~€1,980/year. Mailtani is €99 once.
Built by a marketer who got tired of paying €100+/month for a modest list and emails that were going through SES anyway. So I built the tool that should have existed — one that gets out of the way, keeps costs flat, and gives you full control over the infrastructure your business depends on.
