A while back, I had a great product but couldn't get it in front of the right people. I tried the usual stuff — ads, cold outreach — but I wasn't consistent, and I didn't really know what would land. The result? Low engagement and a lot of wasted effort. Eventually, I shifted gears.
I started focusing on understanding my audience, solving real problems, and showing up regularly with content that actually connected. That change brought in early customers — not because I made more noise, but because I showed up in the right way.
That experience is what led me to build Jagger — an AI tool for creators and businesses who want to grow their brand by showing up with content that matters, and doing it consistently.