Blings is a personalized interactive video platform built on MP5, the first interactive video format. Unlike a standard MP4, an MP5 video is built on HTML, which means it behaves like code: lightweight, dynamic, and connected to live data.
With Blings, marketing teams create one video template and connect it to their CRM or CDP. Every viewer then receives a version that is unique to them, generated on demand and rendered in real time directly in the browser. The video can pull in individual data such as a name, loyalty tier, or purchase history, and it can include clickable buttons, forms, and branching paths that turn passive watching into a two-way interaction.
Because MP5 videos render on the viewer's device, Blings never stores or accesses personal data, keeping campaigns GDPR and CCPA compliant. The platform integrates with tools like Salesforce, HubSpot, Braze, and Klaviyo, and videos can be delivered across email, SMS, WhatsApp, push, in-app, and web.
Common use cases include customer onboarding, personalized offers, loyalty programs, and year-in-review style campaigns. Blings includes A/B testing and analytics so teams can track clicks and conversions and prove video's impact.
