Launching Dec 4 — Homeowner HQ, for mortgage lenders and the realtors they work with.

Here's the short version: a lot of lenders have a big book of past clients and no good way to work it. Homeowner HQ scores that past-client book, then handles the follow-up in one place, so the people most likely to move or refinance don't just sit there untouched.

Built on Amazon AWS. $25 to join, $100 for messaging — $125 total. And there's a free 90-second demo on the Homeowner HQ page if you want a quick look at how it runs.

If you're a maker who's launched to a niche audience like this, I'd love to hear what worked for you — what got your first users to actually try it?

Steven Mock

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