Spectra — Design once. Ship everywhere.
Spectra is a visual production system for agencies, studios, and growth teams shipping marketing visuals at scale.
Modern teams don’t struggle to create a great design once.
They struggle to keep visuals consistent, up to date, and on-brand as output multiplies across formats, locales, campaigns, and channels.
Spectra replaces manual, file-based workflows with a systematic approach to visual production.
Instead of redesigning assets over and over again, teams define a visual system once — structure, layout rules, variables, and content — and generate consistent outputs everywhere:
App Store screenshots
Ads and social creatives
Campaign banners
Localized and variant-heavy visuals
Changes propagate automatically across all variants, so teams can iterate faster without rework or drift.
At the center of Spectra is Iris, a visual collaborator that lets teams work at the level of intent instead of pixels. You describe what should change — theme, copy, locale, emphasis — and Spectra applies those rules consistently across the entire system.
Spectra is built for teams where visuals have become operational infrastructure, not one-off deliverables:
Design agencies managing repeated client formats
Studios producing high volumes of variants
Growth teams running constant experiments across markets
It integrates into existing workflows, complements design tools rather than replacing them, and scales from a single project to full production pipelines.
For teams shipping visuals at scale, Spectra turns design from manual labor into a repeatable, reliable system.
