PlutoBa

PlutoBa is an AI-powered influencer vetting platform for DTC brands and agencies. Paste a creator's TikTok, Instagram, or YouTube handle and get a 0-100 Partnership Score covering seven dimensions: fake follower detection, brand safety analysis, engagement quality, comment authenticity, view consistency, audience authenticity, and content quality. Deep Assessments use AI to analyse 100 posts and 300 comments, surfacing risk signals before you commit budget. Rate benchmarking checks creator pricing against 536 verified data points. Includes Creator CRM, campaign management, and AI-generated outreach. Plans start at $69/month with a free 7-day trial.