Loamly is a unique web analytics platform that specializes in identifying and tracking traffic generated by AI chatbots such as ChatGPT, Claude, Perplexity, or Gemini.
It can distinguish between conventional web traffic and AI referrals, a feature that traditional tools like Google Analytics do not possess. Whether it is traffic from Google, ChatGPT or other referrals, all data is centralized for an efficient review.
Additionally, Loamly offers insights into which traffic sources lead to revenue, enabling businesses to understand better and leverage the impact of AI on their online visibility.
Alongside these, through its AI Detection feature, it provides a deeper understanding of AI recommendations, mentions and market sentiments about one's brand.
Loamly also carries a commitment to user privacy, being GDPR compliant, and positions itself as a privacy-first platform. As an open-source platform, it encourages community involvement in the development and improvement of its features.
The platform allows questions about analytics, visits, conversions, and revenue to be asked in a straightforward, plain English format, providing an interactive and user-friendly way to interpret data.
It is a tool suited for businesses interested in monitoring and optimizing their AI-driven website traffic.
