The idea behind Iridea came from a simple frustration: why does every AI creative tool ask you to describe your brand when your brand is already live on the internet?
We built a system that reads websites the way a designer would. Point Iridea at any URL, and vision models analyze the page to extract what we call "visual DNA" — the color system, typography, logo, photography style, and overall brand tone. This becomes a saved profile that constrains every creative the system generates.
The output is practical, not experimental: Meta ad creatives, Instagram Stories, carousel sequences, website hero sections, and 15-second video spots. Real formats that marketing teams actually publish. Every asset goes through an AI brand-fidelity check before it hits your queue, and if a generation fails that check, it does not count against your credits.
We charge per delivered asset, not per seat — because we think it is absurd that a two-person startup and a fifty-person agency should pay different prices for the same output. And we made the free tier generous enough to test with real work: 500 credits, roughly 12 complete assets.
The editing layer uses natural language. No design software to learn. "Make the headline bigger," "try a warmer palette," "swap the image for something outdoors" — just say it.
For anyone juggling multiple brands, profiles save at zero cost. One-click switching between clients or product lines.
Starter at $19/mo. Pro at $49/mo adds 720p video and API. Business at $129/mo unlocks 1080p video and full API access.


