Say what you really mean, without AI
ick helps you avoid unoriginal language, corporate and tech jargon, and wild overstatements — so you can say what you really mean, instead of sounding like everyone else.
✔️ Add your copy
Paste or type your copy into ick's plain text editor — flagged words and phrases are highlighted instantly.
✔️ Get thoughtful feedback
Copy is highlighted by three distinct categories (Jargon, Unoriginal, and Overstated), with unique feedback, suggested clearer alternatives, and next step ideas.
✔️ Enjoy writing and editing
Create and edit with Dyslexia Friendly, Lightbox, Night Owl, and Serif Switch modes.
Use any mode alone, combine them, or enable them all at once.
ick 1.0 Features
Here’s what you’ll get in the first version of ick:
Check your copy for flagged words and phrases
Get detailed feedback, “fair use” guidelines, suggested clearer alternatives, and next step ideas.
View warning tags for extra context.
Switch between modes: Dyslexia Friendly, Night Owl, Serif Switch, and Lightbox.
Copy your work as plain text.
Download your content as a .txt file.
ick isn’t "AI-powered" or "AI-supercharged" [insert rocket emoji here]. Humans with decades of professional experience (hi, that’s us 👋 Matt and Soph) have carefully and thoughtfully curated every word, phrase, suggestion, and pearl of wisdom.
ick is made by Chief Studio — a product marketing consultancy for B2B software, founded by husband-and-wife team Matthew and Sophie Oxley ❤️