FreeToolsLand is a collection of free mini-tools built to attract users.

To explain it simply: imagine a startup builds a salary calculator, an AI generator, or an SEO checker, or showcase one of their core feature... not as their main product, but as a way to bring traffic and leads.

That’s a free tool.

And it works.

Why FreeToolsLand

I spent 9 months at lemlist building free tools.

Some brought in hundreds of leads.

That’s when I saw how powerful this strategy is.

But here’s the problem: no one talks about it. Most companies keep their free tools secret. They don’t share how they built them, why they work, or what results they get.

So I created FreeToolsLand.

What it is

A list of 100% free tools — no signup, no trial, just useful stuff
Real examples of how indie hackers and startups use them to get traffic and users
Simple breakdowns of the strategy behind each tool

Use them. Learn from them. Or get inspired to build your own.