I built this as an SEO play for my main product, ChampSignal :D
But I think SEO pages should still be useful. So if I was going to make a CTR calculator, I wanted to make the best one I could.
This tool lets you:
- put in impressions + clicks and get CTR
- put in impressions + CTR and get clicks
- put in clicks + CTR and see how much reach you need
- check the formula with your own numbers
- use quick cards to plan click goals and reach goals
- compare your number with fresh CTR reference points for Google Search and paid social ads
- copy a link for the exact scenario
So yes, this started as an SEO play. But!! I tried to make it a page that is actually useful on its own.
If all you need is fast CTR math, this should help.
If you also want to know why your CTR moved, like new competitor ads, new hooks, new offers, or new landing pages, that is the bigger thing I am building at ChampSignal.
Would love to hear what would make this more useful in real life.
