BnbDirect is primarily used by short-term rental and Airbnb hosts who want to create a professional direct booking website from their existing listing, reduce reliance on OTAs, and increase profits by avoiding marketplace fees. Hosts use the platform to accept direct reservations, manage bookings, and communicate directly with guests while owning their guest data and building repeat bookings. It’s also commonly used for branding vacation rental businesses with custom domains, driving traffic from SEO, social media, and paid ads, and providing a simple, no-code solution for non-technical hosts. For multi-property owners and property managers, BnbDirect supports scaling direct bookings across multiple listings, making it a practical tool for building a long-term, independent direct booking strategy.