Blastra manages product listings across B2B software directories and review platforms so marketing teams don't have to. It handles the full lifecycle — from discovering existing and unclaimed listings, to creating new ones on high-quality directories like G2, Capterra, TrustRadius, and TrustPilot, to keeping them accurate over time.
The platform focuses exclusively on high-quality directories. Each submission is adapted by AI to match the specific format, character limits, and content guidelines of the target directory, then reviewed by a human operator before going live. Account creation, platform verification, and credential management are all handled on behalf of the customer.
Continuous monitoring ensures listings never go stale. Blastra detects listing decay — outdated screenshots, missing features, inaccurate descriptions — and performs quarterly updates across all platforms. It monitors reviews as they come in, flags those needing attention, and provides a response workflow with suggested and auto-response options. Badge and award tracking surfaces earned recognition that might otherwise go unnoticed.
A centralized dashboard provides a single view of every listing's status, credentials, profile links, and review collection links. Product information is maintained as a single source of truth and pushed outward, with support for multiple product lines mapped to different directory categories and taxonomies.
Blastra serves B2B software companies establishing third-party presence for the first time, rebuilding credibility after a rebrand, or simply needing a system to keep dozens of directory profiles current without adding headcount.
