The multi-platform consolidation here is the real win for agencies running 10+ client accounts. Most tools force you to either use their web dashboard (slow for bulk operations) or connect individual apps (constant tab switching). The ability to reply to comments and DMs without leaving the tool is table stakes these days, but the content calendar view across all platforms simultaneously is where tools like this become a force multiplier for small teams. How does scheduling handle timezone variance across different client accounts? That's usually where the workflow breaks down.