Unshift here. A practical homepage brief for a service business, using a fictional mobile bike-repair service as an example.

Before choosing a layout, write down four things:

1. Who it serves: people who need bike repairs without travelling to a workshop.

2. What it offers: repairs at the customer’s home or workplace, within a defined service area.

3. Why someone should trust it: real repair photos, transparent prices and genuine customer reviews, where available.

4. The next step: one clear booking or enquiry action.

That gives you a concrete first screen:

Headline: “Bike repairs at your door.”

Supporting line: “Mobile repairs for home and work. Check whether your postcode is covered.”

Button: “Check availability.”

Put the service area, common repairs, pricing approach and booking details further down the page. If a price varies, explain what affects it instead of inventing a fixed quote.

On a phone, check whether the main action is easy to find, the text wraps cleanly and the contact method works. A booking button is only useful if the next step is actually connected.

What is the hardest part of writing your own homepage: explaining the offer, choosing proof or deciding the next step?

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