Serena Prifti

I’m a software engineer and founder focused on building products that turn complex data into clear, useful stories people can actually act on. At Chartsy, I’m creating an AI-powered analytics platform that helps SaaS businesses understand what’s happening behind their subscriptions, revenue, churn, retention, and customer behavior - without needing SQL, spreadsheets, or complicated BI tools.

My background is in backend engineering, data systems, automation, and machine learning, with experience building scalable platforms, analytics pipelines, forecasting systems, and customer segmentation tools. I’m especially interested in making advanced analytics accessible to non-technical teams without sacrificing depth or flexibility.

What motivates me most is simplifying complexity: transforming raw numbers into insights that feel intuitive, actionable, and human. I believe analytics should not just display metrics, but help businesses understand the story behind them.

Through Chartsy, my goal is to make subscription analytics feel less overwhelming and more conversational - allowing businesses to ask personalized questions about their data and instantly understand how their company is really performing.