The best product promotion strategies

Introduction

More and more products are being launched online every day. It can be complicated to stand out from all these other products, and to find the most effective product promotion strategies.

After spending 4 years building Uneed, I've seen thousands of products come through, each with their own website, social media, and more or less effective way of communicating. Some immediately caught my attention, others did not. Some I already knew because I had noticed them on social media, others not. Some exuded a professional aspect that forced my admiration, others not.

The purpose of this short guide is to explain everything I've learned from these years, and to help you design your own product promotion strategies.

Advertising

When talking about product promotion strategies to the average person, the first thing that will come to mind is probably advertising. We are indeed immersed in it at all hours of the day, and we don't even realize it anymore 🫣.

Think about it: do you remember the last ad you fell for? It may not have been that long ago! Now, knowing that on average, we see between 6,000 and 10,000 ads per day, quickly calculate how many ads it took to convince you to buy something.

You now have an idea of how advertising works: it can pay off, obviously. But it's expensive, time-consuming, and requires being extremely effective.

If advertising isn't your strength, the only option left for you, in my opinion, is to turn to niche advertising, where there is less competition. For example, if you sell flower pots, it might be a good idea to pay for an ad on the website of a gardening community.

You can also turn to lesser-known high-ROI sites, if you can find them. Uneed is one of them, offering premium spots at $1 CPC guaranteed.

Social Media

Social media is another obvious solution when it comes to communicating and trying to establish effective product promotion strategies. The major disadvantage of social media is the time it requires. If you add to that the fact that communicating "as a product" is not always very fun, you will have to hang in there!

Fortunately, there are several ways to make this strategy more accessible 😊.

• Building in public involves communicating in your own name about your product, transparently. Talk about your strategic and technical choices, the difficulties you encounter, your successes, etc. This can make the exercise less boring for you, and most importantly, it will allow you to build a base of followers who will follow you even for your next projects!
• Some tools allow you to schedule your content in advance, or even help you find ideas for your product promotion strategy. My favorite is Typefully, but you can find many alternatives to Typefully on Uneed.
• If your product generates regular content, you can try to automate the creation of content on your social media. Success is not guaranteed, but it's worth a try!

No matter what strategies you choose, remember that it is essential to have consistency in your communication: keep the same colors, the same way of communicating, the same tone, even the same templates. UseVisual is a great tool if you need some templates for your social media posts. People should gradually recognize you, and not forget you!

SEO

With SEO, things start to get serious. This is probably one of the product promotion strategies that will require the most effort from you, but it is also the one that can potentially be the most effective in the long run.

There is a huge amount to say about how to set up an effective SEO, and we won't be able to cover it all. However, here are some suggestions:

• Increase your Domain Ranking. Google and other search engines assign a kind of score to each domain. You can test yours on Ahrefs. The higher this score, the more Google will favor you in search results, and the more effective your backlinks will be.
• Get backlinks. When a website mentions your product and displays a link to your site, it offers you what is called a backlink, which will help you increase your Domain Ranking. It is therefore important to do what you can to get as many backlinks as possible.
• Add your site to directories. This is a simple and effective way to get as many backlinks as possible, quickly. On Uneed, to get a backlink, all you have to do is submit your product, and be in the top half of the best products of the day on its launch day. Of course, there are other directories, and AiDirectories does an excellent job listing a good number that are focused on AI. Boring Launch is offering to submit your product to 100+ directories in 7 days!
• Create a blog! A blog is a very effective way to rank for particular keywords. Select your keywords, then write your articles in a way that uses them. Be careful to create something interesting, without relying too much on AI.

Conclusion

As you will have understood, all product promotion strategies must be varied. Maintain a blog, pay attention to your SEO, add your site to as many directories as possible, talk about it on social media... It will take time, but through trial and error and learning, you will manage to promote your product to a large number of people. Courage!