Zero ad.. what?! Yes, the idea is simple. Web user installs the browser extension, signs up into the platform, purchases a subscription plan and their paid money now are staying for that month to be distributed to partnering sites they visit. In return, when the partnering site web server detects it’s a Zero Ad Network paid user, based on the content the site serves, it can A) disable all ads, cookie trackers, disable cookie consent screens, the infamous “Subscribe to our bestest newsletter” modal or B) serve site content that is behind a paywall or a monthly subscription.
As the site not only provides access to its content, more importantly, it provides pure user experience, the site designed unharmed by Ad networks, 3rd party JS scripts tracking every single mouse click, fingerprinting the user in every way possible to then later resell data about them.
For this, the site gets paid by the end of each month in two ways:
A) Usage based proportional payouts
Lets say, web user A often visits 5 sites that participate in Zero Ad Network program, based on how much time that person spends on your site vs 4 other sites, their subscription payment amount gets distributed proportionally.
B) URP — Unaddressed Revenue Pool concept
If the web user paid for Zero Ad Network subscription, but that month they didn’t spend any time on any of partnering sites. Then all of them will be allocated a proportional URP payout split into equal payments for each unique publisher (that is you).
