SmartCRM by Binotel is a cloud-based customer relationship management (CRM) system tailored for small to medium-sized businesses in retail, services, automotive, energy, real estate, and B2B sectors. Developed by Binotel—a Kyiv-based provider founded in 2011—it centralizes sales, client data, and communications to eliminate fragmented workflows and manual routines.

Key Features

Customizable Sales Funnel: Track deals from lead to closure with drag-and-drop stages, visual progress, and automated next-action prompts.
360° Client Database: Store interaction logs, deal history, inquiries, and needs in one profile for personalized engagement.
Integrated Telephony: Handle calls, record conversations, and track misses via Binotel’s Virtual PBX—all synced to client records.
Task Automation: Generate daily workflows with reminders for follow-ups, proposals, or escalations.
Analytics & Reports: Pre-built and custom dashboards for sales metrics, failure analysis, and trend forecasting.
100+ Integrations: Connect with Viber, Telegram, Nova Poshta, payment systems, and more.
Security: Encryption, role-based access, and local compliance.

Use Cases

Retail Teams: Manage high-volume customer inquiries and sales pipelines with seamless call logging and automated follow-ups.
Services Providers: Centralize client profiles for personalized service, using telephony for quick resolutions and analytics for performance tracking.
Automotive & Real Estate: Track deals through customizable funnels, integrating leads from calls and messengers for faster closures.
B2B Sales: Automate task reminders and generate reports on trends to optimize long-term client relationships.
Energy & General SMBs: Ensure data security and team collaboration with role-based access and unlimited support.

Setup takes 60 minutes with expert configuration and training. Unlimited support is available 7 days a week. Accessible on web in English, Russian and Ukrainian.

Used by over 20,000 companies, SmartCRM combines telephony depth and rapid onboarding—ideal for teams focused on efficiency and growth.