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Mida is a lightweight A/B testing platform for websites that offers features such as A/B split testing, URL redirect testing, feature flagging, and no-code deployment. It is praised for its simplicity, ease of use, and fast loading times. The platform is free for up to 50,000 Monthly Tested Users and is compatible with various website platforms. Customers have praised Mida for its innovative interface and performance. The platform aims to provide a faster and more efficient A/B testing tool compared to traditional options.

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