Beza is a creator marketing platform built to make influencer partnerships simpler, fairer, and more powerful — for both brands and creators. Founded by Joshua Ivie and headquartered across Lagos , Beza was built from a clear observation: Africa's creator economy is full of talent, but the infrastructure to support it has been missing. Deals get lost in DMs, creators undersell themselves, payments disappear, and brands burn time negotiating in the dark.
Beza fixes all of that in one place.
What it does: At its core, Beza connects brands with creators through five pillars — discovery, campaign management, content review, performance tracking, and fair payments. Creator rates are determined algorithmically based on verified metrics, so there's no guessing, no awkward negotiating, and no one getting shortchanged. Every transaction is protected through escrow, giving both sides confidence that the deal will go through.
Who it's for: Beza serves three audiences — brands who want authentic partnerships without the operational mess, creators who want to know their worth and get paid reliably, and agencies managing campaigns across multiple clients.
