The Truth About Launch Platforms: Insights from 6 Years Building Uneed

The Common Criticism

"No one goes on Product Hunt or Uneed to discover new products."

"It's just an echo chamber."

I hear these criticisms constantly. In fact, it's the number one reason people tell me they're reluctant to use Uneed. And to be fair, there's some truth to it.

But after working on Uneed for six years, I want to share what I've actually observed about launch platforms and set some realistic expectations.

Your Behavior ≠ Everyone's Behavior

Let me start with a personal example: I don't read newsletters. Not a single one.

Because of this personal habit, I naturally assumed newsletters were useless and neglected Uneed's newsletter for a long time.

Guess which channel now generates the most feedback and sends the most visits to products on our platform?

That's right—our newsletter.

The lesson? Your personal behavior doesn't represent everyone else's. If just 1% of people online enjoy visiting launch platforms to discover new products, that's more than enough to make Uneed valuable.

And there are actually quite a lot of people who check products daily on Uneed. Don't believe me? Check our leaderboard for proof.

Here's something interesting: over 70% of Uneed's visitors check out at least one product website (not their own).

Beyond Launch Day

Uneed isn't just useful on your launch day.

40% of our visitors come from search engines. Want to know what they're searching for? Here are some real examples:

• "Screenstudio alternatives"
• "Gainsty reviews"
• "YouTube video downloader"
• "Best affiliation products"

Most of these people aren't using the launch platform features at all—they're looking for something specific that they can find on Uneed, and they convert extremely well.

If your product appears on one of these pages (which are mostly auto-generated based on your launch score), you get years of free, qualified traffic and a valuable backlink.

The Harsh Truth

Now for the honest, less pleasant reality about Uneed and our competitors:

Most products on Uneed don't perform well.

There, I said it.

Want to know why? This might hurt, but here's the truth: 95% of new products simply aren't good enough.

I can't work magic if your landing page is poor, your value proposition isn't compelling, or you've built yet another AI image generator. You can blame me and Uneed all you want, but that won't change anything.

The same applies if you don't bother to share your launch and ask for upvotes to climb the leaderboard. You might get some votes from the few people who check the entire page and try every product, but that won't be enough.

You'll still get a backlink, though!

The Bottom Line

Launch platforms aren't magical. They won't automatically make your product successful, and yes, your launch might fail.

I've tried to be completely honest and transparent with you here. Launch platforms are tools with specific benefits for specific audiences. They work well for some products and poorly for others.

Set your expectations accordingly, and you might find yourself pleasantly surprised by the results.